#EverySecondCounts - ICE-SAR - Gunnar Tomasson

“Icelandic people are very strong. They are very focused. And they don’t hesitate to take risks. We need to be strong.” ICE-SAR, the legendary national search and rescue association of Iceland, turns 90 this year and has named Luminox their official partner. To commemorate this new partnership, Luminox released a special new ICE-SAR Arctic 1000 Series. Whether it is search and rescue, a race against time, or making it to the top of the mountain for the sunrise, for every great mission, . A few seconds can make the difference between a successful or unsuccessful venture, a great athlete beating their own best time, or making it to that moment that you’ve dreamed of your entire life.